Google Launches Open Knowledge Format, an AI Standard
Google‘s Open Knowledge Format standardizes knowledge for AI agents. Here‘s what that means for marketers.
Industry News
Keep up with the latest trends and updates in digital marketing with industry news. Discover what’s new, what’s working, and what’s changing in the online world to stay ahead of the curve and grow your business.
Bot traffic now exceeds traffic from human users
For the first time, bots generate more web traffic than human users, and AI agents are driving the surge.
Why 62% of AI citations don’t lead to brand mentions [Study]
In partnership with Kevin Indig, we analyzed 3,981 domain appearances across ChatGPT, Gemini, Google AI Overviews, and Google AI Mode. The study reveals how AI engines treat citations and brand mentions differently, why “ghost citations“ are common, and what marketers can do to improve brand visibility in AI search.
Google launches Search Profiles for publishers and creators
Google‘s new Search profiles give publishers and creators a dedicated landing page in Discover. Here‘s what it means for brands.
Google unveils Gemini 3.5 Flash and a redesigned ‘intelligent Search box’
Google‘s Gemini 3.5 Flash and intelligent Search box are live. Here‘s what it means for search visibility.
GA4 adds AI Assistant channel for referral tracking
Google Analytics 4 now classifies traffic from ChatGPT, Gemini, and Claude under a new AI Assistant channel.
Google publishes guide to optimizing for generative AI search
Google‘s first consolidated AI optimization guide gives guidance on ways to optimize for Google’s generative AI features.
Google’s Universal Commerce Protocol capabilities expand to main SERP
Google started rolling out UCP-powered checkout to product listings to allow buying directly on the SERP.
We analyzed billions of web visits: How AI is reshaping traffic channels
We analyzed billions of visits across 50,000+ sites to understand which traffic channels are growing, which are declining, and how the mix is shifting across industries.
Google rolls out worldwide agentic restaurant booking via AI Mode
Google made agentic restaurant booking through AI mode globally available. See what it means for you.