Why category entry points belong in every AI search strategy
Learn how CEP-anchored content performs across ChatGPT, Google AI Mode, and AI Overviews. A research experiment in AI search.
AI
AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.
How to optimize for the agentic web: a guide for marketers
Agentic web optimization gets your brand found, trusted, and chosen by AI agents. Learn the five-layer stack.
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
How rtCamp closed the AI perception gap costing them enterprise deals
Learn how rtCamp improved its AI visibility, strengthened security positioning, and increased favorable AI sentiment to 100% in one month.
SaaS AI search optimization: The 8-step playbook
Earn citations in ChatGPT, Perplexity, and Google‘s AI Overviews with an 8-step SaaS playbook covering schema, llms.txt, and common pitfalls.
Why AI is citing third-party sources instead of your site?
Learn how AI tools like ChatGPT & Perplexity choose and cite sources. Check if your site is in sources and what to do if it’s not.
AI content optimization: The complete guide
AI content optimization is the practice of using AI tools to improve content and enhance its performance.
What Is Answer Engine Optimization? And How to Do It
Answer engine optimization is the process of optimizing your brand to appear in AI-generated answers.
Agentic search: How AI agents will decide which brands get found
Agentic search is AI that evaluates and acts on behalf of users. Learn how it works and what it means for your brand visibility.
Does AI content rank well in search? [Survey + Data study]
Does AI content rank on Google? We analyzed 42,000 blog posts to find out. The answer depends less on whether you used AI — and more on whether your content shows it.